A modern retelling of the classic Korean Chunhyangjeon ("Tale of Chunhyang"),[2] the romantic comedy series was called "fusion-style" for, among others, mixing rap with pansori in the background music.

[3] Lee Mong-ryong, son of a decorated chief of police, is transferred from Seoul to a high school in Namwon, North Jeolla Province, due to his constant fighting.

He accidentally bumps into Sung Chun-hyang, shoots embarrassing photos of her and ends up swapping her cell phone with his.

Mong-ryong constantly bullies Chun-hyang and eventually makes her fall sick due to his prank.

Nothing sexual occurs, but thanks to their best friends, who knew what happened, the information is accidentally announced over the school intercom.

There is also the problem of Byun Hak-do, an extremely successful talent agency director who falls in love with Chun-hyang.

When he finally confesses outright, she rejects him, claiming she never loved him, because of Chae-rin's harsh statement that Mong-ryong merely pities her and wished only to pay her back.

Byun Hak-do, being rich, handsome and successful, assumes he could have any woman in the world, but when Chun-hyang rejects him, he attempts to win her through blackmail.

Byun's partner who has mafia ties tries to stop him from doing so by threatening to reveal the doctored video tape.