[1] Sat.1 Gold received a broadcast licence from the Kommission für Zulassung und Aufsicht der Medienanstalten (ZAK) (German: Commission for authorization and supervision of media institutions) on 20 November 2012.

The channel is regulated by the Thüringische Landesmedienanstalt (TLM), based in the state of Thuringia.

The channel started broadcasting on 17 January 2013 at 20:13 CET with a 2-minute countdown, followed by a promo and a puppet show.

Sat.1 Gold will broadcast a spinoff of the magazine program Akte – Reporter kämpfen für Sie and Süddeutsche TV Thema.

[2] The channel also shows tennis tournaments from ATP, WTA and ITF.