Sattler's was a regional department store chain headquartered at 998 Broadway, Buffalo, New York, two miles (3 km) from the downtown core.
In the late-1920s the store introduced a number of innovative marketing and promotional schemes to attract customers such as weekly automobile giveaways and high wire walkers.
They also resold the contents of bankrupt stores purchased in railcar lots called the "Bargain Train".
In September 1965, Sattler's opened an innovative home furnishings and food merchandising concept store in an old industrial plant that covered 12 acres (49,000 m2) at Elmwood and Hertel avenues in Buffalo.
The $5 million, 500,000-square-foot (46,000 m2) store operated as Sattler's Wonderful World of Food, Inc., and Home Furnishings City U.S.A.