[1][2][3][4] The founder of the label, Satya Paul, died in Coimbatore on January 6, 2021.
[5] The Satya Paul product line comprises women's designer wear mostly saris, kurtas, handbags, clutches and scarves, and men's accessories such as neck ties, belts, wallets, pocket squares and cufflinks.
[8] The project was the brainchild of Mumbai socialite and philanthropist Devieka Bhojwani, who battled and survived breast cancer.
A special collection, 'Ray of Hope' was developed as well to represent the strength and struggle of women fighting cancer.
In 2006 the brand collaborated with WWF to launch the Endangered Species collection.