By the end of 2021, the company had raised about US$630 million from investors including SoftBank, Tiger Global and Sequoia Capital.

[17] Having met each other while working for Cambridge Systematics during the late 2000s, they teamed up to enter the grocery delivery space.

[24][25][26][27] In March 2022, Blinkit fired 1,600 employees and ground staff, nearly 5% of its total workforce, in an effort to cut the burn rate.

[28][29] Following numerous discussions, on 24 June 2022, Eternal announced that it would acquire Blinkit for US$568 million in an all-stock deal.

CEO Albinder Dhindsa, in a tweet, defended the mechanism behind express delivery and claimed that there had been zero accidents.

[33][34] In April 2023, hundreds of Blinkit delivery partners in Delhi NCR, where about half of the company's dark stores were located, went on strike after a revision in payout structure resulted in lower earnings for them.