[3] In 1947, Garfield Weston struck a deal to acquire a block of 100,000 shares of Loblaw Groceterias Co. Limited, which had become one of the country's leading supermarket chains.
[5] The company initiated a broad marketing strategy that saw a prototype store renovated and remodelled in new colours and a new Loblaws logo.
In 1996, in addition to revitalizing the look of its stores, Loblaw management earmarked $40 million for the development of its in-house, private-label program.
Stores under this banner are also subject to slightly different collective-agreement terms with the United Food and Commercial Workers, the union representing Loblaw employees.
[8] In December 2017, Loblaws and George Weston Limited disclosed to the Competition Bureau that it had arranged to fix the price of bread from 2000 to 2014.
In response, the chain offered a $25 gift card to Canadian customers as a gesture of goodwill, but was met with public backlash over its restrictions and lack of remorse.