The group was formed circa 2008 to present an alternative vision for the future of the Point Lowly area north-west of Whyalla and resist plans for heavy industrialization.
The group aspired to raising the profile of the Point Lowly area, including the giant Australian cuttlefish aggregation, which the group believes is under threat from a number of industrial proposals including: a seawater desalination plant for BHP Billiton's Olympic Dam mine, a diesel distribution hub, a technical ammonium nitrate plant (which has since been abandoned) and an iron ore export facility.
In 2009 the group staged a protest at the Whyalla airport, confronting Premier Mike Rann and visiting ministers including Paul Holloway.
The protest was an effort to represent their views regarding the preservation of Point Lowly and to request hearings with the Premier and his cabinet after allegedly being denied the opportunity through formal channels.
[5] Concerns over shipping noise impacting the future of the cuttlefish breeding ground has also been expressed by the Marine Life Society of South Australia.