Fixx lead vocalist Cy Curnin reflected on its meaning in a 2008 interview: Brian Grant had been chosen by MCA to direct the music video for "Saved by Zero".

While the label had previously been financially apprehensive with the Fixx, upon the rising commercial significance of music videos, a large budget was granted for "Saved by Zero", allegedly providing "lunches, massages, and fourteen stylists".

[3] The beginning of the video pays homage to the Orson Welles film classic Citizen Kane (1941).

"[4] AllMusic's Stephen Thomas Erlewine named it an AMG Track Pick and called the song a "cool, robotic slice of synth pop.

The Fixx Additional musicians In 2008, a re-recorded version of the song was used in an American national advertising campaign for Toyota, touting a 0% annual percentage rate promotion.

He enjoyed the royalty checks and renewed attention the song gave the Fixx, both good and bad, but disliked the rerecording, stating, "I would prefer to have been the one singing it...It’s a bit cheesy.