Savoir Flair is a digital women’s fashion, beauty, and culture magazine based in Dubai, UAE, founded in June 2009 by Haleh Nia, who is the magazine’s current publisher and editor-in-chief.

When Haleh Nia launched Savoir Flair at the age of 24, she was, at the time, the youngest publisher and editor-in-chief in the Middle East.

In May 2016, Savoir Flair launched an Arabic-language sister website, Savoir Flair Al Arabiya,[3] with a photo-shoot and interview with Arab singing sensation Nancy Ajram.

In June 2019, the magazine announced the launch of a coffee-table book in celebration of its tenth anniversary.

The book, titled SFX, will be published by Assouline and released globally in late 2020.