The song was released on 22 July 2021 through Republic and Polydor Records, as the lead single from Blake's fifth studio album Friends That Break Your Heart.
"[2] On his album commentary with Apple Music, Blake noted the track as "favorite song written in years".
[5] Ella Kemp of NME called the track found Blake "at peace with potential haters, relishing criticism and setting himself free by choosing, quite simply, not to care anymore".
[6] Blake announced the single on his Instagram, by sharing a photo of himself in front of a spread of magazines with music video co-star Finneas' face on the covers.
[11] Shaad D'Souza of Pitchfork called the song as the most "arresting" track of its parent album Friends That Break Your Heart.
[16] Blake performed the track for the first time as an unreleased song during a concert at the Harvey Theater in Brooklyn, New York, United States on 17 December 2019.