It was distributed UK-wide at retailers such as W H Smith, Tesco, Superdrug and Somerfield.
was bought by a new publishing company, called Scarlet Media Limited in 2015, owned by Rebekah Billingsley, to launch as a digital only brand.
Scarlet claims to empower women to lead healthier lives through "frank informative features that talk to the readers the way women talk to each other when men aren't around."
Its fiction section 'attempts to promote safe sex through eroticising condom use.[3][when?]
[4] Scarlet has received positive reviews in UK daily newspapers The Times and The Guardian.