It was released on August 28, 2007 on Immortal Records and produced by Don Gilmore (who had previously worked on albums of Dashboard Confessional, Good Charlotte, Linkin Park, and Trust Company).

This is evidenced by transitions between songs, a prelude and an interlude, as well as references throughout the album to previous tracks on the record.

[5] On July 4, 2007, the band posted a picture on their MySpace page saying "it begins...", and there was much speculation as to what that may have meant.

On the same day, the band released more information about the album, as well as the first single from it, "Faces", on their Myspace page.

[7] The single was featured in the games SCORE International Baja 1000 and The Sims 2: Teen Style stuff pack.