SceneTap, previously known as BarTabbers, was a data analytics, marketing services, and mobile application company launched in 2010.
[1] The tool allows end users to view real-time data on crowd sizes, gender ratios, and the average age of patrons in a given location.
The current network is primarily based in Chicago, IL, Bloomington, IN, and Austin, with expansion areas including Boston, Columbus, Ohio, New York, and Miami.
The mobile application and website also provide "real-time" specials on food and drink to end users, which are submitted by each establishment.
[5] In addition, the company maintains that its data collection is less intrusive to personal privacy than credit card transactions or identification scanners.