Schaper Toys

[2][3] William Herbert "Herb" Schaper (1914—1980) was a Minnesota postman who created, developed, and manufactured a children's game known as Cootie.

[4][5] After whittling a fishing lure in 1948, he molded the object in plastic, fashioned a game around it, and formed the H. W. Schaper Mfg.

[7] Schaper Toys manufactured a host of other games including the well-known Ants in the Pants and Don't Break the Ice.

A large deal with McDonald's to promote Playmobil by distributing figures in Happy Meals ended badly when the toys were found to violate American child safety regulations.

[9] According to the Consumer Product Safety Commission (CPSC) the Playmobil toys had removable parts which were choking hazards to children under three years old.

In the deal, Tyco sold the rights to four Schaper games including Cootie to Hasbro's Milton Bradley division.

The object was simple, in a downward motion, smash the kicker on the helmet, this would activate the kicking leg and try to get a field goal from varying distances.

The object of the game is for each player to use a magnetic exploring wand to guide a steel ball up one of the four colored (yellow, red, green, blue) sides of a pyramid into a common treasure vault at the top.

On the inside of each side of the pyramid, plastic tunnel blocks are placed by an opposing player before the start of the game, which are designed to impede the wand user's progress to the top, however at least one open path must be provided.

[19][20] Schaper released a line of action figures and vehicles in 1986 called Animax, versus their main enemy X-Tinctor.

Original Cootie box cover, 1949
Schaper Christmas ad, ca. 1952
Box cover art for the game Puzzling Pyramid
Oh Chute! (1984 game)