Schneider Rundfunkwerke

Schneider Rundfunkwerke AG was a German manufacturer of mass market audio equipment.

The origins of the company trace to 1889 in Türkheim, Bavaria, Germany, when Felix Schneider founded a company manufacturing industrial woodworking tools.

In 1965 the business entered the audio electronics market through the manufacture of radio cabinets[1] During the 1970s and 1980s the Schneider name became associated with audio systems; the company was unusual for a German audio systems manufacturer in that it focused on low cost products rather than the luxury sector.

[1] In 1984 computers from the Amstrad company were marketed under the Schneider brand in Germany and central Europe.

[1] The Gebrüder Steidinger company (maker of the Dual turntable line) and brand were acquired from Thomson in 1988, in part to obtain a saleable brand name in France where the large and long established company Schneider SA was already present.

Tower AT System 220, with M12 monitor and MF2 keyboard, released in 1988
Schneider-badged version of the Amstrad 1512 DD