Schneider Rundfunkwerke AG was a German manufacturer of mass market audio equipment.
The origins of the company trace to 1889 in Türkheim, Bavaria, Germany, when Felix Schneider founded a company manufacturing industrial woodworking tools.
In 1965 the business entered the audio electronics market through the manufacture of radio cabinets[1] During the 1970s and 1980s the Schneider name became associated with audio systems; the company was unusual for a German audio systems manufacturer in that it focused on low cost products rather than the luxury sector.
[1] In 1984 computers from the Amstrad company were marketed under the Schneider brand in Germany and central Europe.
[1] The Gebrüder Steidinger company (maker of the Dual turntable line) and brand were acquired from Thomson in 1988, in part to obtain a saleable brand name in France where the large and long established company Schneider SA was already present.