School branding

Many universities and colleges operate in a business like market where students are customers and other schools are competition.

One recent rebranding occurred when Beaver College, in Pennsylvania, surveyed prospective students and discovered that 30 percent of people considering the university did not apply because of the name.

According to Neuromarketing, Columbia branded itself as the only Ivy League school in New York City and began showcasing the Manhattan experience in its marketing materials.

Likewise, high school students build a personal brand for themselves in an effort to impress colleges.

Numerous schools across the United States are infringing upon trademarked logos without realizing they are in violation.