Scottsdale Union School District in Arizona expected to make $900,000 in three years, while a smaller school district of 4,100 students in Michigan anticipated $70,000 a year.
[1] As of 2011, the U.S. states that allow school bus advertising are: Texas, Arizona, Colorado, Tennessee, New Mexico, New Jersey and Utah.
In most U.S. states, law prohibits advertisements for alcohol, tobacco, religious organizations, as well as political ads or anything sexually explicit in nature.
Each state has its own regulations regarding size, location and material of the ads.
Texas, for instance, allows advertisements in three areas on the bus: 30" by 90" located on the left rear quarter panel below the windows, and 18" by 108" located on either side above the windows.