Schurman Retail Group is an American stationery, greeting card, gifts, and paper products company based in Fairfield, California.

[1][2][3] It also sells the American Greetings brand and manages its subsidiaries, including Carlton Cards (in Canada and the U.S.).

[8] In 1973, Margrit Schurman opened the first Papyrus retail store in Berkeley to exclusively sell the company's products.

[8][2] Over the next five years, the company opened more Papyrus retail stores across the United States and eventually opted to start selling franchises.

In the 1980s, Schurman Fine Papers had salespeople and showrooms across the country and began pulling in around $10 million in annual revenue.

[1][8] Her primary goal was to promote the Papyrus brand and continue to create in-house greeting cards.

[1][3] Due to trademark issues, Schurman Retail opened in the UK as Jolie Papier in 2014 with its first store at Bluewater Shopping Centre followed by a second location in Newcastle.

[13] As of January 21, 2020, it was announced that all 254 remaining Papyrus, Paper Destiny, Niquea D, American Greetings and Carlton Cards would be closed.