[3][4] According to journalist Bill Brownstein, the classic Schwartz's meal includes a medium-fat sandwich, fries, half-sour pickle, coleslaw, red pepper, and a black cherry soda.
[5] Montreal writer Mordecai Richler, in his novel Barney's Version, sardonically described the spices used in the smoked meat at Schwartz's deli as a "maddening aphrodisiac" to be bottled and copyrighted as "Nectar of Judea".
[4] While both establishments continued to be rated highly in recent years, Schwartz's frequently won ‘Best Montreal Sandwich Award’ which Main never managed.
[15] Schwartz's, along with other well-known delicatessen establishments, also fought a ruling to change the name of "Smoked Meat" to "Boeuf Mariné" in order to conform to Quebec Language Law.
[19] The deli has passed through several owners since its foundation: While the small size of Schwartz's restaurant has led to long lineups, the owners have preferred to remain since their historic establishment has proved an attraction to longtime customers and tourists, similar to Bens and Main who also refused to move, while Dunn's relocation proved controversial among its customer base since the new restaurant lacked the nostalgia of the original spot despite being larger.
On 28 February 2013, Schwartz's began using their trademark name on vacuum sealed pouches of smoked meat sold at IGA supermarkets in Quebec.
In 2006, Montreal Gazette columnist Bill Brownstein wrote the book Schwartz's Hebrew Delicatessen: The Story, published by Véhicule Press.
[28] The restaurant has been the subject of two documentary films: The Concert Man by Tony Ianzelo[29] and Chez Schwartz by Garry Beitel.