[2] In a press release of the album's announcement in May 2018, Bailey commented: "I so much enjoyed playing concerts around the world over the last couple of years, that I began working behind the scenes on writing, recording and mixing the songs in this collection.
[4][6] The futuristic subject matter present in "What Kind of World" was inspired by the death of David Bowie and the visions of Elon Musk.
Leigh Sanders of Express and Star said the album was filled of "thumping beats and zipped pop hooks" but believed the songs weren't mesmerizing enough.
He felt that "Science Fiction" was reminiscent of the Thompson Twins' single "Hold Me Now" in its "colourful ambitions" and "strong melodies".
[12] Alfie Vera Mella of Cryptic Rock shared similar sentiments; giving the album four out of five stars for its "fresh yet familiar" and "sophisticated but frivolous" sounds.