In 2000 Rubin was hired as a consultant for Comcast to develop a 24-7 cable TV channel about video games.
In 2001, he was hired by G4 Media and served as Vice President of Internet, IT and Program Editorial.
He developed, produced and hosted G4's interactive talk show for three seasons.
Rubin currently serves as the Senior Vice President of Digital Media for Big Door, located in Redondo Beach, California.
In 2022 Scot Rubin announced he would be a launch creator with the GameStop NFT Marketplace.