[1] In August 2002, Safon was hired by CNN Worldwide as its Senior Vice President of Marketing and Promotion.
[1] In this position he oversaw the promotion of numerous CNN shows including Anderson Cooper 360, Nancy Grace, Joy Behar, Larry King Live, The Situation Room, and Fareed Zakaria GPS.
[5] Safon was named Executive VP and Chief Marketing Officer of The Weather Channel in 2013.
[6] He reported directly to the company's President at the time, David Clark, who said that Safon "has an almost legendary track record of building brands that people rely on and trust, making him an ideal fit as we grow [the] network.
His team manages all brand communications for UP and plans to launch a lineup of original unscripted series.