[1][10][11] When describing The Amazing Adventures of Spider-Man to Wired Magazine before it opened in 1999, Trowbridge said about the blend of art and technology, "If it works, it'll be like a good magic trick.

Trowbridge continued to lead project teams on new attractions like Universal's Revenge of the Mummy which innovated the combination of traditional dark ride techniques with roller-coaster thrills.

[17] Trowbridge made the announcement in a live webcast from Dumbledore's office set at Leavesden Studios alongside Stuart Craig, the Production Designer of the Potter films.

[18][19] Trowbridge introduced Craig's involvement in the project and reassured Potter fans that "We're really going to the people who know this world best to ensure that level of authenticity.

[10][24][25] In 2015, Trowbridge told The Verge about Disney's elaborate ARG (Alternate Reality Game) that pulled participants into the backstory of the film Tomorrowland.

[26] Trowbridge told The Verge, "What we're spending a lot of time making sure we get awesome at are deeply immersive, participatory experiences," and, "More and more, technology is allowing us to do this.

[32][33] And in 2014, Disney started a new Studio at Imagineering dedicated to developing Lucasfilm and Star Wars projects with Trowbridge leading the group.

[38] During the 2018 Disney Parks Christmas Day Parade television special, Iger introduced a video teaser showing the most finished work to date.