[4] The song had its worldwide premiere, a month before the official release, on January 13, 2011, on the Detroit area radio station 89X.

[7] The band performed the song live for the first time on February 4, 2011, in Paris, France, the first date of their first official European leg of the Screaming Bloody Murder Tour.

It was first announced that the music video will be recorded somewhere in Los Angeles over the last week of January, before the band is leaving for their European tour in February 2011.

In June 2011, Cone McCaslin has confirmed that the music video might go unreleased, due to difficulties with the label.

"[10] The song was received well, with most critics positively comparing it to the style used in the band's album Chuck.