[1] SeaWeb was founded in 1996[2] by the Environment Group of the Pew Charitable Trust as an initiative to promote ocean conservation issues for Americans.
[3][4][5] "SeaWeb is the only international, nonprofit organization exclusively dedicated to using the science of communications to fundamentally shift the way people interact with the ocean.
We transform knowledge into action by shining a spotlight on workable, science-based solutions to the most serious threats facing the ocean, such as climate change, pollution and depletion of marine life.
We work collaboratively with targeted sectors to encourage market solutions, policies and behaviors that result in a healthy, thriving ocean.
SeaWeb established the award to honor those in the seafood industry whose past and/or present contributions demonstrate a commitment to innovation that leads to change.[7][spam link?]