[10][11][12] The organization directs actions towards public education, policy change through government and academic sources, support of conservation-focused ecotourism, and the rescue, rehabilitation, and release of endangered sea turtles.

[13][14][15] Founding Director Frederick Yeh has said, "...if we can bring multiple sectors in our community together, it will be very beneficial to sea turtle conservation in China.

[2][13][15] Partnerships are also formed with local resorts, such as the Ritz-Carlton, Sanya, to educate hotel guests and their children about the importance of sea turtles to the environment.

[16] Sea Turtles 911 works closely with local fishermen to encourage the conservation and release of Whale sharks caught as by-catch by Chinese fishing boats.

On February 18, 2012, a tagged Green sea turtle was released at the Ritz-Carlton with George Balazs of the National Oceanic and Atmospheric Administration (NOAA).

[15] On March 27, 2012, in cooperation with coast guard police, an adult female Green turtle named Star Blue,[45] was outfitted with a satellite transmitter tag and released.

On May 27, 2012, in celebration of China's Children's Day, a juvenile Green turtle was released on Dadonghai Beach in Sanya, with the assistance of students from the National University of Singapore.

[52] Higher temperatures due to climate change result in an unbalanced sex ratio, threatening the long-term survival of marine turtles.

[58] The event fostered a peaceful platform to improve China–United States relations by focusing on the shared global mission of saving sea turtles from extinction.

On June 8, 2015, five (5) rescued sea turtles were released from different beaches around Hainan island to maximize conservation awareness for World Oceans Day as recognized by the United Nations.

[68] On June 23, 2015, during the U.S.–China Strategic and Economic Dialogue, the United States State Department and the National Development and Reform Commission agreed "for the first time, to tackle marine species, agreeing to collaborate in stemming the illegal trade in totoaba and sea turtles, share public education best practices, and work jointly on enforcement.

Ambassador's charitable act was recognized as symbolic because "Sea turtles are charismatic, migratory animals that serve as natural ambassadors of the ocean; as communities and countries work together to preserve this flagship species for future generations, our shared mission to save sea turtles nurtures a peaceful platform of common grounds to improve community and international relations.