Seachange (demography)

In Australian culture, a seachange (or sea change) is a form of human migration where individuals abandon city living for a perceived easier life in rural coastal communities.

[2] The result of this phenomenon was a rapid boom in tourism and real estate development in coastal areas, particularly in New South Wales.

In television series SeaChange, which originally ran 1998 to 2000, the main character Laura Gibson fulfils her escapist desire by leaving the city for a small seaside town after her career and family life in Melbourne falls apart.

People shifting to the coast have been characterised as: The rate of growth in rural coastal areas in 2008 was 60% higher than the national average.

[6] In response to the influx of tourists and new residents to their jurisdictions, coastal councils from around Australia formed the National Sea Change Taskforce in 2004 to seek ways to ensure sustainable development in their communities.