Its purchase of MCA Inc., whose assets included Universal Pictures and its theme parks, was financed through the sale of Seagram's 25% holding of chemical company DuPont, a position it acquired in 1981.
Unable to maintain financial stability, Seagram later imploded, with its beverage assets sold to industry titans Diageo and Pernod Ricard.
Many decades later, in 1924, Samuel Bronfman and his brothers founded Distillers Corporation Limited, in Montreal, which enjoyed substantial growth in the 1920s, in part due to Prohibition instituted in the United States in 1919.
The company was prepared for the end of Prohibition in 1933 with an ample stock of aged whiskeys, ready to sell to the newly-opened American market.
[5] Although he was never convicted of criminal activity, Samuel Bronfman's dealings with bootleggers during the Prohibition-era in the United States have been researched by various historians and are documented in various peer-reviewed articles.
[6][7] In the 1930s, when Seagram established business in the United States, it paid a fine of $1.5 million to the US government to settle delinquent excise taxes on liquor illegally exported to the US during Prohibition.
Although Seagram acquired a 32.2% stake in Conoco, DuPont was brought in as a white knight by the oil company and entered the bidding war.
[14] In 1987, Seagram engineered a $1.2 billion takeover of French cognac maker Martell & Cie.[3] In 1995, Edgar Bronfman Jr. was eager to enter the film and electronic media business.
Standard & Poor's took the unusual step of stating that the sale of the DuPont interest could result in a downgrade of Seagram's more than $4.2 billion of long-term debt.
Bronfman used the proceeds of the sale to acquire a controlling interest in MCA from Matsushita, whose assets included Universal Pictures and its theme parks a year after.
The distillery was sold in 2007 to CL Financial, a holding company based in Trinidad and Tobago which then collapsed and required government intervention.
Regarded as one of the most notable examples of the functionalist aesthetic and a prominent instance of corporate modern architecture, it set the trend for the city's skyline for decades to follow, and has been featured in several Hollywood films.
There were almost 5 acres (2.0 ha) of open land, upon which the Balsillie School of International Affairs was subsequently built; construction began in 2009, and was completed in 2010.