It ran for two series (9 episodes) with Rowley presenting and guests including Lemmy from Motörhead, Gil Scott Heron, Frankie Knuckles, Moby and James Dean Bradfield from Manic Street Preachers.
[5] Rowley devised the Guilty Pleasures concept as a slot on his former BBC London radio show,[6] to attempt to 'reclaim' songs that are viewed as "slightly shameful to love".
His club Guilty Pleasures took place at KOKO in Camden Town,[7] and has spawned five compilation albums, a radio show on BBC London 94.9, and a television show[8] on ITV1 hosted by Fearne Cotton on which established performers including Sophie Ellis-Bextor, Craig David, Supergrass and KT Tunstall performed cover versions of Guilty Pleasures favourites.
[citation needed] Under the banner of the Guilty Pleasures brand, Rowley has hosted & DJ’d at events around the world and across many major UK festivals, headlining stages at Glastonbury, Latitude, The Big Chill and Bestival.
In 2016, Rowley co-founded the Mighty Hoopla[9] festival, which saw Guilty Pleasures join forces with like minded pop brands & host a weekender event at Butlins in Bognor Regis.