It also featured information about in-flight amenities and airline specific information regarding check-in, baggage, unaccompanied minors and traveling with infants and pets.

The website was launched in October 2001 by frequent business traveler Matthew Daimler.

In 2003, the website was enrolled in Google AdSense to generate revenue.

[1] In 2007, SeatGuru was acquired by the Tripadvisor division of Expedia Group.

[2] In December 2011, Expedia completed the corporate spin-off of Tripadvisor.