Previously, he held the position of Chair Professor of Digital Creativity at the University of York.
[1] He established the gamification research network and co-authored "The Gameful World" (MIT Press, 2015), a book delving into the integration of gaming elements into various aspects of culture.
His collaborations have spanned a range of eminent clients, including the BBC, BMW, Deutsche Telekom, Greenpeace, Novartis, Otto Group, along with numerous startups.
He also established the Gamification Research Network and co-authored "The Gameful World" (MIT Press, 2015), a book delving into the integration of gaming elements into various aspects of culture.
[3][4][5] Deterding delivered a TED talk on "What your designs say about you"[6]