"Second Family" was recorded with the help of Patent Pending's fans with all the money raised in a Kickstarter after the bands funds had diminished.
The video was produced by Jaret Reddick of Bowling For Soup's production company Built By Ninjas and directed by Heath Balderston.
During the bands Spring tour with Bowling For Soup John Komar of Kinarf Music Videos came along on the road to record some live footage and released a live music video for the song "Shake Weights & Moving Crates."
[2] "One Less Heart to Break" (which reached the #1 highest ranked, most viewed, and buzzworthy music video on mtv.com)[3] and "Dance Til We Die"[4] were originally released off of 2010's I'm Not Alone (Patent Pending Album), but can be considered as a part of Second Family since these two tracks were re-released as bonus tracks on Second Family.
Frontman Joe Ragosta has been quoted staying that he wants to make a music video for every song off of Second Family.