Founded and created in 2007 by Fabien Riggall, it began with mystery screenings at initially undisclosed venues in London, including interactive performances in purpose-built sets.

In December 2011 the company held a one-off screening of The Third Man in Kabul to coincide with its London run of the film, which was shown simultaneously in both cities.

[5] Charlie Chaplin's The Great Dictator was simultaneously shown in Rome, London, New York, Los Angeles and San Francisco, in support of Article 19, a charity dedicated to the freedom of speech.

As part of the hundred shows that ran in London, a side-event at Alexandra Palace with musical guests DJ Yoda, Nightmares on Wax and Jamie Jones raised £11,000 for the Refugee Council.

[10] In September 2015 it said it would raise funds to bring free movie screenings to Syrian refugees in Europe, starting with the camp in Pas-de-Calais, France.