Founded by two Broadway producers, TodayTix's free mobile apps for iOS and Android provide access to theater shows in New York City, London, the San Francisco Bay Area, Los Angeles, Washington DC, Chicago, Sydney, Melbourne, and Brisbane.

[1] In May 2014, the company received $1 million in an additional seed funding round from Rubicon Venture Capital, Ryan Rockefeller, Nicolas Jammet, and Jessica Verrilli.

[13] TodayTix Group announced the acquisition of review aggregator website Show-Score in July 2020, and Broadway Roulette in May 2021,[14][15] Goldstar in January 2022, and Secret Cinema[16] in September 2022.

Show-Score, Broadway Roulette, and Secret Cinema continue to operate as independent brands under TodayTix Group's growing portfolio.

It also features a special TodayTix Rush program, in which deeply discounted tickets are offered on a first-come first-serve basis the same day of a performance.