The video shares the same concept with the ads for Japanese long-seller ice cream called "Pino" from Morinaga Milk Industry.
The video and ads were produced by MTV Japan with the cooperation of Morinaga Milk Industry.
At first, the three mannequins, which look like the three members, stand on the stage, being adjusted by three assistants dressed in black.
Once the assistants have them eat a Pino piece, they are energized and suddenly begin to dance.
[5] In the last part, the group finally becomes famous, and with an introduction by a blonde mushroom-haired host (played by Utamaru (宇多丸)), they dance in gorgeous dresses on the music program but with sad smiles.