It was directly responsible of the strategic design of Spain's foreign policy and external action.

This involved, among other things, defining the key strategic lines of action, boosting and coordinating Spain's economic and public diplomacy, defending and promoting the image and international reputation of the country, and being in charge of the Ministry's communications.

[1] All of this occurred with the support of the rest of the Ministry's bodies and institutions that were linked to it such as the network of Casas,[2] the Fundaciones Consejo or other analogous entities.

[3] It was created in 2018 after assuming the competences and office of the High Commissioner of the Government for Brand Spain and was strengthened in 2020 with the addition of duties in the realms of strategy, communications and economic diplomacy.

With the change of government in 2018, and following numerous criticisms of its lack of regulation, control and budget, the Foreign Minister Josep Borrell reformed the office orienting it to «present Spain as it is, a full democracy», in a clear allusion to the deterioration of Spain's image arising from the Catalan separatist challenge, and bestowing it with its own budget.