The platform for Seventh continent was from the firm Slavyanka founded in 1992 by Aleksander Mamut, Vladimir Gruzdev and Grigory Berezkin.

Seventh Continent was Founded in 1994, Sedmoi Kontinent was the first new Russian food retailer since the dissolution of the Soviet Union.

[6] According to a Mercer Human Resource Consulting study from 2002, Sedmoi Kontinent is a medium-priced store, while Ramstore was the cheapest supermarket and Kalinka Stockmann was expensive and targeted for the high-end segment.

Sedmoi Kontinent was the eight Russian company to make initial public offering since the collapse of the Soviet Union.

[17] Sedmoi Kontinent operates the following types of stores:[17] As of July 2010, the company had 121 supermarkets and 4 hypermarkets in Moscow and the Moscow Oblast, 10 supermarkets in Kaliningrad Oblast and one hypermarket in each of the following locations: Ryazan, Chelyabinsk, Minsk (Belarus), Perm, Belgorod and Yaroslavl.

[18] The main owners are entrepreneur Alexander Zanadvorov (74.81%), the family foundation of the ex-governor of the Tula region Vladimir Gruzdev (10%).

Until November 2007, a large stake in 7K Invest Holding (which owned 74.81% of Seventh Continent OJSC until February 2008) belonged to State Duma Deputy Vladimir Gruzdev.