[2] It has been suggested the brand name was chosen as "Andes" (source of the coca extract) spelled backwards,[3] but it may be significant that both "Sedna" and "Snaed" are anagrams of "Deans".
In 1920 two Rundle Street, Adelaide businesses were fined for selling the product: Foy & Gibson (a major department store), and Birks Chemists.
[8] Chemists in country areas were convicted of sale of Sedna and Maltox (a similar product made by Bickford's), evidence being produced by police "sting operations".
At some stage Sedna sold in Australia was locally produced by the Seppeltsfield company, and it is likely but by no means certain that Seppelts purchased rights to the brand name from Deans & Logan's liquidators c. 1932.
Later bottles are clearly marked "PRODUCE OF AUSTRALIA", and the product has been identified by wine writer Philip White as based on Grenache port from the Para vineyard.