His wife, who is tired of taking care of him like a mother, and his daughter do not value him and above all do not have confidence in his ability to achieve something good in his life.

But he is not discouraged: he thinks he has found the opportunity to finally succeed in affirming himself.

He discovers Petrafrisca, a small remote town in Puglia, where the population is made up mainly of residents over ninety years old, where there is no funeral home.

He imagines that, given the average age of the inhabitants, there will be no shortage of potential "customers".

Unfortunately for him, the inhabitants of the village, despite his age, are all in excellent health and have no intention of becoming his "customers".