It was released on 17 October 2010 in the United Kingdom, where it charted at number 12.

Earlier that year, on 14 April, Avicii released an instrumental song named "Bromance",[1] which topped the Flemish charts, and peaked at number two in the Netherlands.

[2][3] "Seek Bromance" is a vocal version of this song,[4] with the addition of re-recorded vocals from the track "Love U Seek" by Italian DJ Samuele Sartini featuring English singer Amanda Wilson, who, in the case of "Seek Bromance", is not credited as singer.

[5] "Seek Bromance" is set in common time, in the key of C♯ minor, with a tempo of 126 beats per minute.

[4] From liner notes: The music video was filmed in California and showcases a road trip with two guys and a girl.