"[2] At some point of the song's production, a demo version was recorded by British singer Jess Glynne,[3] before being given to Conrad Sewell.

Robbie Daw of Idolator wrote; "'Taste The Feeling' finds Aussie vocalist Sewell crooning about standing on the shore but yearning to 'grab another Coke' and take a dive.

It's basically the same type of harmless, feel-good pop track Chris Brown whipped together in 2008 for Wrigley's, with Doublemint smash 'Forever,' except this one doesn't quite have the lasting, um, flavor 'Forever' did.

"[4] John Cameron of We Got This Covered wrote; "Just when you thought Avicii couldn't get any Avicii-er, the Swedish superstar DJ/producer has managed to discard any semblance of street cred he might still have had.

As part of an ad campaign with Coca-Cola, he teamed up with vocalist Conrad Sewell on 'Taste The Feeling,' which has to be the most repulsively generic piece of music on which either artist will ever put their name.