Sega had previously produced a Team Sega Newsletter, which was a small, simple magazine, mostly used to advertise Master System games.
Once the Genesis proved popular with game players, it was Sega's ambition to create a more in depth magazine with reviews, previews, game strategies, and more, which ultimately became Sega Visions.
Its premiere issue in June/July 1990 was sent free to registered Master System and Genesis owners.
The magazine also had its own comic character in Niles Nemo (created by Bill Kunkel).
Niles (a play on Little Nemo) was a teenage boy with sunglasses who loved pizza and everything Sega.