[16] James Norrod served as the President and Chief Executive Officer of Segway Inc. from April 2005 to January 2010 and steered the sale of the company to a group led by British millionaire Jimi Heselden, chairman of Hesco Bastion in December 2009.

Ten months after buying the company, Heselden died after he accidentally drove a Segway off a cliff.

[18][19][20][21] In February 2013, Summit Strategic Investments, LLC, announced it had acquired the company for $9 million, saying that it planned to refocus, grow its product portfolio and expand its worldwide network.

In September 2014, Segway filed a complaint with the United States International Trade Commission about the infringement of several of its patents by several Chinese companies, including Ninebot, Shenzhen INMOTION Technologies and Robstep Robot.

[23] On April 1, 2015, Segway was acquired by Ninebot Inc., a Beijing-based transportation robotics startup that had raised $80M USD from Xiaomi and Sequoia Capital.

[26][27] On July 15, 2020, Ninebot ceased production of the Segway PT and laid off the 21 employees working at the Bedford, New Hampshire plant.

[30] In 2021, Segway introduced the Navimow, an autonomous robotic lawn mower[31] which operates using GPS, eliminating the need for perimeter wiring.