On 20 August 2021, the agreement between Emre Konuk, owner of Akli Film Production and Pakistan's Ansari & Shah Films producers Dr. Kashif Ansari and Dr. Junaid Ali Shah, on the production of this new series titled Selahaddin Eyyubi was signed in Belgrade.
May this international project, which will be prepared with the cooperation of Turkey and Pakistan, be beneficial to our country and our art world.
[7]On 18 October 2021, the delegation from Turkey landed in Islamabad International Airport to begin auditions for the drama series in Lahore and Karachi.
[3] In this regard, Turkey's Akli Film Production announced to scout for talent in Pakistan from October 28 to November 1 of 2021 in Lahore, Karachi, and Islamabad.
[10][21] Production began on January 29, 2022, as producer, Emre Konuk posted an image with the caption, "Selahaddin Eyyubi yakında!"
[10] Kashif Ansari imparted that screenwriters for the series have enlisted the help of Turkish historians, researchers and authors to make it as close to reality as possible.