[5][6] In 2004, the company formulated a plan to shift its image from being perceived solely as a 'value' ladies retailer to a more trend-setting brand.

The chain encountered financial difficulties in 2019, leading to another administration and subsequent buyout.

[7][8] In 2020, Select Fashion moved its head office from Kentish Town to Edmonton to expand its distribution center and develop its website.

In October 2020, a group of garment factories located in Leicester, which had previously supplied products to retailers including Boohoo and Select, were found to be implicated in cases of money laundering and VAT fraud.

[9] There is no indication that Select Fashion was aware of the fraudulent activities taking place within its supply chain.