Selecta Group is a European unattended self-service retailer founded in 1957 in Murten, Switzerland.

[2] In 1950, Joseph Jeger, a Swiss employee working in Basel, went on a business trip to the United States and saw his first vending machines in factories there.

He thought it would be a great idea to put similar vending machines in the factory of the company he worked for.

Spending all his savings, he ordered five machines from the US producer and was allowed to install them in the factory.

To overcome this, Jeger rented a garage in his hometown of Murten, hired his first employee and produced the first vending machine made in Switzerland.