[4] Arce began selling and distributing fresh milk in bottles using the Selecta brand name to residences, restaurants and offices.

Soon after, Arce and his wife, Carmen, would come up with their own ice cream recipe made from carabao milk.

Its ice cream would continue to be made from the former Selecta Balintawak dairy plant using carabao milk and packaged in gold colored tin containers, reminiscent of the original Arce-era Selecta ice cream.

[7] In February 1999, RFM entered into a joint-venture with Unilever Philippines to take over the production and marketing of the Selecta ice cream business.

The Selecta milk business continues to be operated directly by RFM Corporation.