was a South Texas-based boutique and beauty salon, which was founded and owned by the late American singer, Selena.

Selena opened another boutique in San Antonio, Texas, around the same time the headquarters building was complete; both were equipped with in-house beauty salons.

[1] Among the employees there was the president of her fan club, Yolanda Saldívar, who had been promoted to manager of her two boutiques, as well as controlling Selena's business checking accounts.

[3] On March 9, 1995, Abraham, Selena, and her sister Suzette confronted Saldívar and accused her of stealing money from the boutiques and the fan club, firing her immediately, although Selena continued to contact her because she had several financial documents in her possession that she needed to have back.

[3] Another boutique was planned to open in Monterrey, Mexico, in 1995, but on March 31 of that year, Saldívar would murder Selena by shooting her in the back after asking her to meet at the Days Inn motel in order to return her the financial records and documents she still had.