People with higher statuses (i.e., is wealthy, has many accomplishments, are physically attractive) are perceived more positively if they self-deprecate by highlighting their own personal flaws and downplay their successes.
[9] Self-deprecation is seen as a major component of the comedy of many North American comedians such as Rodney Dangerfield,[11] Woody Allen,[12] Nathan Fielder,[13] Don Knotts,[14] and Joan Rivers.
[18] Self-deprecating jokes frequently mention feeling dead inside, having a mental illness or people blaming themselves for anything bad that happens in their life.
[16] According to the American Psychological Association, 91% of Gen Z between ages 18–21 in the last month have experienced at least one physical or emotional symptom due to stress.
This statistic is the highest rate ever recorded, demonstrating the increase of mental health issues that Gen Z experiences.
[18] Boasting on social media, just like in real life, is often perceived negatively and is another reason why users gravitate towards self-deprecation to appear more likable.