In September 2012 Sharks began recording demos for a second studio album, which they hoped to finish writing by the end of the year.

[4][5] According to James Mattock, "The whole approach with this record from the beginning was to have the process be very reckless and fun, and for every decision and idea not to be pondered on or over thought".

[9] Big Cheese magazine gave Selfhood 4/5 stars and declared it "a classic before its time and another winner",[13] while Alternative Press magazine, which also gave Selfhood 4/5 stars, praised Sharks' "skill with their classic source material" and called the album "a time capsule for musical Anglophiles of the '70s and '80s - and a virtual primer for anyone who missed them.

magazine, on the other hand, while still giving the album 3/5 stars, thought that Selfhood was "a slow burn affairs, rather than a petrol bomb through the window, but there's still fire here."

Moreover, with this latest album Sharks had moved "squarely into indie-rock territory - more The Smiths than Strummer's gang [The Clash]".